How do I develop an advertisement?

Advertisements should be developed to reach the target audience and designed around the business’s desired image. Advertising can be effective only if the message reaches the business’s specific target audience.
Advertisements and all other promotional materials should portray a consistent …

What are the components of a marketing plan?

Marketing should always begin with a thorough marketing plan, which allows you to evaluate the market potential for your products or services and develop strategies to meet that potential. A complete, written marketing plan contains seven main components:
1. Market

ETC Webinar Archive

Webinars from October, 2007 and later require Flash Player (already installed in 98% of web browsers). The power point presentations and other documents are available in PDF format and require Adobe Reader to open.

Archived recordings are available for the

Financial Ratios

Once you have acquired the habit of regular bookkeeping and you have learned to navigate a set of financial statements you have a lot of information that can help you better manage your business.

However, if you really want to …