Advertisements should be developed to reach the target audience and designed around the business’s desired image. Advertising can be effective only if the message reaches the business’s specific target audience.
Advertisements and all other promotional materials should portray a consistent …
What are the components of a marketing plan?
Marketing should always begin with a thorough marketing plan, which allows you to evaluate the market potential for your products or services and develop strategies to meet that potential. A complete, written marketing plan contains seven main components:
1. Market …
ETC Webinar Archive
Webinars from October, 2007 and later require Flash Player (already installed in 98% of web browsers). The power point presentations and other documents are available in PDF format and require Adobe Reader to open.
Archived recordings are available for the
…The Role of Small and Large Businesses in Economic Development, 2007
The Role of Small and Large Businesses in Economic Development
By Kelly Edmiston
Increasingly, economic development experts are abandoning traditional approaches to economic development that rely on recruiting large enterprises with tax breaks, financial incentives, and other inducements. Instead, they …
Are Male and Female Entrepreneurs Really That Different
SBA Office of Advocacy funded paper “Are Male and Female Entrepreneurs Really That Different?,” by Erin Kepler and Scott Shane. When other factors are controlled for, gender does not affect new venture performance. However, several factors—differing expectations, reasons for starting …
Financial Ratios
Once you have acquired the habit of regular bookkeeping and you have learned to navigate a set of financial statements you have a lot of information that can help you better manage your business.
However, if you really want to …
Ten Ways to Build Public Awareness of Entrepreneurship as a Key Strategy for Building Community Wealth
Community leaders must effectively communicate to the public the importance of entrepreneurship as a community-based strategy for building community wealth. Community leaders must also remember that communication is a two-way street –public input should always be sought when making any …
Seeding a Successful Future: Youth Entrepreneurship
Supporting the entrepreneurial development of young people is a key step in creating successful entrepreneurial communities. Research shows that youth involved learning how to start and run their own business tend to consider career and educational aspirations they had not …
Why is Entrepreneurship Important in Community and Economic Development
Why entrepreneurship works…The economy has changed, and with these changes our communities must adapt themselves to some new realities.
Traditionally, economic development, rooted in the post-World War II era, attempted to build our export base by subsidizing firms to …
Good Records: The Foundation of a Strong Business
Few farmers really enjoy record-keeping but it is a critical component of good business management. If your current record-keeping system is not quite meeting your needs winter is a great time to get a system in place that will really
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