The best type(s) of advertising for your business depends on geographic area, target customer demographics, the product(s) and/or services being sold, and the competition. In all cases, the business owner should set measurable goals, carefully track the advertising as it …
Basic Elements of Your Marketing Strategy
Today startup and small business owner can be overwhelmed by the idea of marketing. And online marketing opportunities have just added to the confusion. Common issues include where to market, what tools to use, how often to marketing and what …
Use Customer Testimonials as a Marketing Tool
What people say about a product or service can have a big impact on a business’ success.
No matter whether the purchase is large or small, consumer behavior often is directed, if not driven, by what we hear from others …
What is the difference between marketing and selling?
Oftentimes, business owners confuse the act of selling their products to a customer as marketing. In actuality, selling is a small portion of the entire marketing scheme. Selling is the transaction where a product is transferred from the business owner …