The best type(s) of advertising for your business depends on geographic area, target customer demographics, the product(s) and/or services being sold, and the competition. In all cases, the business owner should set measurable goals, carefully track the advertising as it …
Build a Dream Team: Take Your Business to the Next Level
My friend Grace and I were having lunch when a group of people took the table next to us. It became clear after a couple minutes that they were coworkers in a travel business. They were discussing an upcoming public …
What is the difference between power and authority in an organization?
Power and authority are separate but related concepts. A manager in an organization has authority if he or she has the right to direct the activities of others and expect them to respond with appropriate actions to attain organizational purposes. …