What qualifies as a small business?

A small business may be defined as a business with a small number of employees. The legal definition of “small” may vary by state or industry but is generally under 100 employees. These businesses are normally privately owned corporations, partnerships, …

What are the components of a marketing plan?

Marketing should always begin with a thorough marketing plan, which allows you to evaluate the market potential for your products or services and develop strategies to meet that potential. A complete, written marketing plan contains seven main components:
1. Market

How do I develop an advertisement?

Advertisements should be developed to reach the target audience and designed around the business’s desired image. Advertising can be effective only if the message reaches the business’s specific target audience.
Advertisements and all other promotional materials should portray a consistent …